How to Duplicate a Page in WordPress (3 Easy Methods)

You’ve spent hours building the perfect page layout. The design looks great, the content flows well, and everything sits exactly where you want it.

Now you need to create five more pages with the same structure for different services or locations. Starting from scratch each time would waste your entire afternoon.

WordPress doesn’t include a built-in duplicate feature, which surprises many users.

You might think copying and pasting content would do the job, but that approach loses your formatting, featured images, and any SEO settings you’ve configured. The good news is that duplicating pages properly takes just a few seconds once you know how.

This guide covers three methods to duplicate a page in WordPress.

You’ll learn which approach works best for your situation, what actually gets copied, and how to avoid common mistakes that could affect your search rankings.

Why You Might Need to Duplicate a Page

Creating similar pages is one of the most common tasks for small business websites. Perhaps you offer the same service in different locations, or you have multiple products that need consistent page layouts.

Duplicating pages saves you from rebuilding the same structure repeatedly. Instead of recreating headers, formatting, and design elements, you simply clone (duplicate) what already works and update the specific content.

Other situations where page duplication proves useful include testing new designs without risking your live content, creating page templates for future use, and making a simple backup before major changes.

If you’ve ever accidentally broken a page while editing, you’ll appreciate having a copy to fall back on.

Method 1: Using a Plugin (Quickest Option)

A duplication plugin is the fastest and most reliable way to clone pages and posts in WordPress. This method copies everything, including content, settings, SEO data, and featured images.

Installing WP Duplicate Page

Our preferred option is the WP Duplicate Page by NinjaTeam. It is a lightweight, free plugin that works with any WordPress theme. It’s designed to be simple and fast without unnecessary features slowing down your site.

Here’s how to set it up:

• Log into your WordPress dashboard
• Go to Plugins, then click Add New
• Type “WP Duplicate Page” in the search box
• Look for the plugin by NinjaTeam
• Click Install Now, then Activate

The whole process takes less than a minute. If you prefer alternatives, Yoast Duplicate Post and Duplicate Post by AIOSEO are also free and offer similar features with slightly different interfaces.

How to Duplicate Your Page (or Post)

Once the plugin is active, duplicating any page takes a single click:

• Go to Pages, then All Pages in your dashboard
• Hover your mouse over the page you want to copy
• Click the “Duplicate” link that appears
• A new copy appears in your page list as a draft
• Click the new page to open it, rename it, and edit the content

The duplicate saves as a draft by default, so it won’t appear on your live site until you publish it. This gives you time to change the content and avoid having two identical pages visible to visitors.

Choosing What to Duplicate

WP Duplicate Page lets you control which post types show the duplicate option. You can enable duplication for pages, posts, and custom post types including WooCommerce products if you run an online shop.

To adjust these settings, go to Settings in your WordPress dashboard and look for the Duplicate Page options.

From here, you can select which content types should display the duplicate link and which user roles have permission to clone content.

This flexibility means you can give your team members access to duplication without granting them full administrator privileges.

What Are WordPress Plugins?

Method 2: Copying Content in the Block Editor

If you’d rather not install another plugin, WordPress lets you copy page content manually using the Block Editor. You can copy an entire page or duplicate individual sections within the same page.

Copying All Page Content

To copy everything from one page to another, open the page you want to copy and click the three-dot menu in the top right corner of the editor.

Select “Copy all blocks” from the dropdown. Now create a new page, click inside the content area, and paste using Ctrl+V (or Cmd+V on Mac).

This method copies all your text, images, and block layouts to the new page. However, it doesn’t transfer your featured image, meta descriptions, page title, categories, tags, or custom fields.

You’ll need to add these manually.

Duplicating Individual Blocks and Sections

The Block Editor also lets you duplicate individual blocks or container sections within the same page. This is useful when you want to repeat a layout element without rebuilding it from scratch.

To duplicate a block:

• Click on the block you want to copy
• Click the three-dot menu in the block toolbar (or press Ctrl+Shift+D on Windows, Cmd+Shift+D on Mac)
• Select “Duplicate” from the menu
• The copied block appears directly below the original

This works for single blocks like paragraphs and images, but also for container blocks like Groups and Columns.

If you’ve created a nicely formatted section with multiple blocks inside a Group, duplicating the Group copies everything inside it. You can then edit the duplicate while keeping the original intact.

Tip: You can also copy blocks from one page and paste them into a different page on your site. Select the block or container you want to copy, then use Ctrl+C (or Cmd+C on Mac) to copy it. Open the other page in a new browser tab, click where you want the content to appear, and paste with Ctrl+V (or Cmd+V). This is handy when you’ve built a section on one page that you want to reuse elsewhere without duplicating the entire page.

When These Methods Work Best

Manual copying suits simple pages where you mainly need the text and basic formatting. It works well for blog posts or pages without complex layouts.

However, copying all blocks has limitations.

It doesn’t transfer your featured image, SEO metadata from plugins like Yoast or Rank Math, custom fields, or page template settings. For pages optimised for search engines, you’ll spend extra time recreating what a plugin would have copied automatically.

Use block duplication when you want to repeat sections within the same page. Use a plugin when you need a complete copy of an entire page with all settings intact.

Method 3: Using Page Builders

If you use a page builder like Elementor, Divi, or SeedProd, these tools include their own duplication features that work well for preserving custom designs.

Duplicating Entire Pages

Most page builders let you save pages as templates, which you can then apply to new pages. In Elementor, open your page, click the arrow next to the Update button, and select “Save as Template.” Give it a name and save.

When creating a new page, you can load this template from the Elementor library.

Divi works similarly through its Visual Builder. Click the purple circle at the bottom of the page, select “Save to Library,” and your layout becomes available for future pages.

Duplicating Sections Within Pages

Page builders also let you duplicate individual sections within a page.

In Elementor, right-click any section and select “Duplicate” to copy it below the original. This is useful when you want to repeat a design element without copying the entire page.

For complete page duplication with all settings intact, combining a page builder with a duplication plugin often gives the best results.

The plugin handles metadata and SEO settings, while your page builder preserves the visual design. WP Duplicate Page works well with Elementor and other popular page builders.

What Gets Copied (And What Doesn’t)

Understanding what duplication includes helps you avoid surprises when editing your new page.

What Plugins Copy

A good duplication plugin transfers virtually everything:

• All page content and blocks
• Featured images
• SEO titles and meta descriptions (from Yoast, Rank Math, etc.)
• Custom fields and metadata
• Page template settings
• Parent page
• Categories and tags (for posts)
• Author information
• Publication date (though you can change this)

This complete transfer is why plugins remain the recommended approach for most users.

What Manual Copying Misses

When you copy and paste content manually, several important elements stay behind:

• Featured images (you must re-upload or select again)
• SEO metadata (titles, descriptions, keywords)
• URL slugs (WordPress generates a new one)
• Custom fields from plugins
• Page template assignments
• Excerpt text

For simple content pages, these missing elements might not matter much.

For pages optimised for search engines or using custom post types, you’ll spend extra time recreating what a plugin would have copied automatically.

Avoiding Duplicate Content Issues

When duplicating sections or whole pages, there is a real risk of creating the same text on 2 pages.

Search engines treat identical content on multiple pages as a potential problem. Having two live pages with the same text can confuse rankings and potentially harm your visibility.

Here’s how to stay safe:

Edit before publishing: Always change the content on your duplicated page before making it live. Update headings, body text, and images to make each page unique.

Keep copies as drafts: Until you’ve customised a duplicate, leave it unpublished. Draft pages don’t appear to search engines.

Delete what you don’t need: If you created a duplicate for testing and no longer need it, delete it rather than leaving it in your page list.

Use canonical tags if needed: For pages that must remain similar (like printer-friendly versions), SEO plugins can set canonical tags. These tell search engines which version is the “main” page, preventing duplicate content penalties.

These precautions take moments but protect your site’s search performance.

Which Method Should You Choose?

These are all valid options and we often use a combination of all three, depending on the Site Builder used.

Duplicating pages in WordPress is straightforward once you know your options. Here’s a quick summary:

Choose a plugin if: You want the fastest, most complete duplication. One click creates an exact copy with all settings, SEO data, and images intact. This suits most small business owners.

Choose manual copying if: You only need the text content from a simple page and want to avoid installing plugins.

Use your page builder if: You’ve created custom designs in Elementor, Divi, or similar tools and want to reuse those layouts. Combine with a duplication plugin for best results.

Whichever method you choose, remember to customise your duplicated pages before publishing.

A few minutes of editing keeps your site unique and your search rankings healthy. The time you save by cloning pages instead of rebuilding them adds up quickly, especially when creating multiple service or location pages.

Frequently Asked Questions