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Google Business Profiles
When someone nearby searches for your services on Google, your Business Profile is often the first thing they see.
A well-optimised profile puts you in front of local customers at the exact moment they’re looking for what you offer.
We help UK small businesses claim, optimise, and set up their profiles properly so you show up in local searches and Google Maps.
As a UK-based team with over 10 years of digital marketing experience, we handle the technical setup, then hand it back to you with clear guidance for keeping it running smoothly.
What is Google Business Profile Optimisation?
Google Business Profile (formerly Google My Business or GMB) is a free listing that appears when people search for your business or services on Google Search and Google Maps.
It shows your business name, address, phone number, opening hours, photos, customer reviews, and more.
Optimisation means setting up this profile correctly so it performs well in local searches.
This includes choosing the right categories, writing an effective business description, adding quality photos, and ensuring your information matches what appears elsewhere online.
Not all businesses qualify. You need either a physical location customers can visit or a service area where you travel to customers.
Who Benefits from Google Business Profile Optimisation?
Any business serving local customers should have an optimised profile.
This includes tradespeople like plumbers, electricians, and builders who work across defined service areas. It includes shops, restaurants, cafés, and pubs where customers visit in person.
Professional services such as accountants, solicitors, and consultants see strong results too.
You might need help if you’re not appearing in local map results, your profile shows outdated information, or you’ve never claimed your profile and competitors are capturing customers who should be finding you.
How We Optimise Your Google Business Profile
Initial Audit and Setup
We start by reviewing your current situation. If you don’t have a profile, we create one and guide you through Google’s verification process. If you have an existing profile, we audit it against recommended practices and identify what needs improving.
Profile Optimisation
Once verified, we optimise every element of your profile. We ensure your business name, address, and phone number (NAP) are accurate and consistent with your website and other online listings. We select the most relevant business categories from Google’s 4,000+ options and write a compelling business description using terms your customers actually search for.
We add quality photos, upload your logo, and configure attributes that apply to your business, such as payment methods or accessibility features.
Setting You Up for Success
We will also set up your Q&A section with answers to common questions, so you’re not starting from scratch. We show you how to create Google Posts (which must be under 1,500 characters and cannot include phone numbers or email addresses in the text).
Most business owners find they can manage their profile in under 15 minutes per week once it’s properly set up.
How Customers Find You
Your Google Business Profile appears in three key places:
- Google Search results
- Google Maps
- the local “map pack”
When someone searches for your services nearby, these are the first results they see.
Google reviews are displayed directly on your profile and influence both rankings and customer decisions. A business with recent positive reviews looks trustworthy. One with no reviews, or only negative ones, loses enquiries to competitors. We show you how to encourage reviews and respond to them professionally.
The good news is that Google Business Profile improvements can show results faster than website SEO.
Once your profile is optimised and verified, you can start appearing in local searches within a few days rather than months.
Pricing and Next Steps
Google Business Profile optimisation costs £495 as a one-off project.
This includes a full audit, profile setup or optimisation, NAP consistency check, business description writing, category selection, photo uploads, Q&A section setup, and a handover document explaining how to maintain your profile yourself.
After optimisation, your profile is yours to manage.
We provide clear guidance so you can handle updates, review responses, and posts yourself.
Ready to improve your local visibility? Book a free 30-minute consultation where we’ll review your current profile and explain how we can help.
Book a callWhy Choose Respect Experts
We’ve been doing this for 10+ years. Real hands on experience of keeping websites online and working properly.
We’re based in the UK and explain everything in plain English
No technical jargon unless you ask for it
We treat you like a business owner, not a technical expert
We’re transparent about what we do and don’t include
Get your Google business listing today
Business listings are free from Google, no fees to pay
Gain Google reviews from satisfied customers
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Frequently Asked Questions
Our one-off service covers everything needed to get your profile performing well. This includes auditing your current setup (or creating a new profile if needed), completing all profile fields accurately, selecting the right business categories, writing your business description, uploading photos, setting up the Q&A section with answers to common questions, checking your NAP consistency across the web, and configuring relevant attributes. You receive a handover document explaining how to maintain your profile going forward, including how to respond to reviews, create posts, and update information when things change. The service doesn’t include Google Ads management or website SEO, though we offer these separately.
Most businesses see noticeable improvements within a few weeks. Initial changes like correcting information and adding photos can show immediate benefits. However, climbing higher in local search rankings takes time as Google evaluates your profile against competitors. Factors like your review count, how long you’ve been in business, and local competition all affect how quickly you’ll see results.
No, but you do need to serve customers in some physical way. Service area businesses (like plumbers, mobile hairdressers, or consultants who visit clients) can have profiles by specifying the areas they serve rather than displaying an address. You can hide your actual address while still appearing in local searches. Purely online businesses with no physical customer interaction cannot have a profile.
Absolutely. Google provides free tools to manage your own profile. Many small business owners successfully maintain their profiles themselves. However, getting the initial setup right takes knowledge of Google’s guidelines, category selection, and optimisation techniques. Most people can handle ongoing maintenance (responding to reviews, posting updates) but struggle with the initial optimisation. That’s exactly what our service addresses: we do the technical setup properly, then hand it back to you with clear guidance. You get a professionally optimised profile without ongoing fees.
Google Posts are short updates that appear directly on your Business Profile in search results. You can share news, promotions, events, or service highlights with text, images, and a call-to-action button. Google has specific rules: posts must stay under 1,500 characters, and you cannot include contact details like phone numbers or email addresses in the post text (the button handles website links). Standard posts disappear after seven days, so regular posting keeps your profile looking active. Event posts stay visible until the event passes.
Negative reviews happen to every business eventually. How you respond matters more than the review itself. The key is to acknowledge concerns without arguing or becoming defensive. If a review violates Google’s policies (fake reviews, spam, or inappropriate content), you can flag it for removal, and we can explain how to do this. A thoughtful response to criticism often impresses potential customers more than the original complaint concerns them.
Very important. NAP stands for Name, Address, and Phone Number, and Google cross-references this information across multiple sources to verify your business is legitimate. When your details match everywhere (your website, directory listings, social media, and Google Business Profile), Google gains confidence in your listing. When they don’t match, your rankings suffer. Common problems include using “Street” in one place and “St” in another, old phone numbers on forgotten directory listings, or slight variations in your business name. We audit your online presence and identify exactly where inconsistencies exist.
We need temporary access to optimise your Google Business Profile, but you remain the owner throughout. You add us as a manager through Google’s permission system, which lets us make updates without giving us full control of your account. We never ask for your Google password. Once the project is complete, you simply remove our manager access. Everything we’ve created (profile content, photos, Q&A answers) stays with you permanently.
The Q&A section allows anyone to ask and answer questions about your business. As part of our optimisation, we populate this section with common questions and accurate answers about your services. This addresses frequent enquiries before customers need to contact you and shows Google your profile is actively managed. We write answers in your business’s voice and verify them with you before posting. After handover, you can continue adding questions and answers yourself, and we show you how in your guidance document.
Active profiles perform better than neglected ones. After we optimise your profile, we recommend at least weekly activity, whether that’s posting updates, adding photos, or responding to reviews. Google notices when profiles are actively maintained and tends to favour them in search results. The good news is that once your profile is properly set up, maintenance takes just 10-15 minutes per week.
Very. Reviews affect both your rankings and whether people choose to contact you. Google considers review quantity, quality, and recency when deciding which businesses to show in local searches. A profile with recent positive reviews signals an active, trusted business.
Beyond rankings, reviews influence customer decisions directly. Most people read reviews before contacting a local business, and they notice if your last review was two years ago. You don’t need hundreds of reviews, but a steady stream of genuine feedback makes a real difference.