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Directory Mentions
Your business details can appear on dozens of websites across the internet.
When these listings show the wrong address, old phone number, or inconsistent business name, potential customers get confused and Google loses confidence in your business.
Our citation management service ensures your business information is accurate, consistent, and working hard for your local search visibility.
We audit your existing listings, fix inconsistencies, and build new citations on the directories that matter for UK small businesses.
No jargon, no confusion. Just practical help to get your business found locally.
What Are Online Citations?
A citation is any online mention of your business name, address, and phone number.
These are often called NAP details (Name, Address, Phone).
Citations appear on business directories like Yell and Yelp, mapping services like Google Maps and Apple Maps, social platforms, and industry-specific websites.
Search engines use these citations to verify your business actually exists where you say it does.
When your details match across multiple trusted websites, Google gains confidence in your business and rewards you with better local search rankings.
Citations fall into two categories.
- Structured citations appear in formal directory listings with dedicated fields for your business details.
- Unstructured citations are mentions of your business in blog posts, news articles, or other website content.
Who Benefits from Citation Management?
Citation management helps any UK business that serves local customers.
You might need this service if:
- Your business has moved or changed phone numbers in the past
- You find different versions of your address across websites
- You appear in Google Maps but not as high as competitors
- Your Google Business Profile isn’t ranking well locally
- You’ve never submitted your business to UK directories
- Customers mention finding incorrect details online
These mentions of your business NAP details reinforce who you are and where you are. They are very important signals for search engines, including AI search.
How We Manage Your Citations
Getting listed on established directories puts your business in front of more local searchers and strengthens your overall search presence.
Initial Citation Audit
We start by searching for every existing mention of your business online. This includes major directories, data aggregators, mapping services, and niche industry sites. We document what exists, identify inconsistencies, and spot duplicate listings that could harm your rankings.
Building Your Master Record
We establish your single, correct business record. For limited companies, we verify this matches your Companies House registration. This master record becomes the template for all future listings.
Directory Submissions
We manually submit your business to high-authority UK directories including Yell, Yelp, Thomson Local, FreeIndex, and Scoot. We also submit to data aggregators like Data Axle and Foursquare, which feed information to hundreds of smaller directories automatically.
Industry-Specific Listings
Depending on your sector, there may be niche directories worth submitting to. We research what’s available and worthwhile for your business type. If valuable niche directories exist, we’ll include them. If not, we focus your budget on the general and local directories that deliver results.
Duplicate Removal and Corrections
We claim, update, or request removal of incorrect or duplicate listings. This cleanup work prevents conflicting information from confusing customers and search engines.
Ongoing Monitoring
Citation management isn’t a one-time task. We provide regular audits to catch new duplicates, update details when needed, and identify new directory opportunities.
Our Approach
We use professional citation management tools to track and manage your listings across hundreds of websites. Every submission is made manually to ensure NAP accuracy.
For each directory, we provide complete information including business description, categories, opening hours, and images where accepted.
Some listings will allow URLs and links back to your site but many just involve a simple listing.
Either is perfectly fine, as long as the NAP details (Name, Address, Phone) are all the same.
Pricing and Next Steps
Citation management is priced based on the scope of work required and the number of citations needed.
A basic campaign for 50 citations will cost £495.
We offer a free initial chat to discuss your current situation and what you might need.
No obligation, no pressure. Just honest advice about whether citation work would benefit your business.
Ready to get your business listings in order?
Why Choose Respect Experts
We’ve been improving sites for 10+ years. Real hands on experience of keeping websites online and working properly.
We’re based in the UK and explain everything in plain English
No technical jargon unless you ask for it
We treat you like a business owner, not a technical expert
We catch issues early and fix them before they affect your site
We’re transparent about what we do and don’t include
Build and fix citations with ease
Fix NAP inaccuracies in existing citations
You retain full ownership of every listing we create
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Frequently Asked Questions
Citation management covers auditing your existing online listings, correcting inconsistencies, removing duplicates, and submitting your business to new directories. The service also includes guidance on maintaining consistency when you update your own listings in future. Think of it as a complete cleanup and expansion of your business’s digital footprint across the websites that matter for local search.
Everything is handled remotely. We start with a phone call to gather your business details and discuss your goals. You then provide us with your correct business information, logo, and photos. We complete all research, submissions, and corrections without needing to visit your premises. You receive regular email updates and a detailed final report. If questions arise, we’re available by phone or email throughout the process.
Citations help establish your business online. They won’t convert visitors into customers on their own, but they support the local search visibility that brings people to your website in the first place.
How much citations affect rankings has changed over time, but they’re still a core part of local SEO. For any small business competing in local search, getting your details listed accurately across trusted directories is worth the effort.
Most directory submissions appear within 2 to 4 weeks. Some high-authority directories have verification processes that may take longer. Data aggregator submissions can take 8 to 12 weeks to fully propagate across their network of partner sites. Rush delivery isn’t possible because we’re dependent on each directory’s own review timelines.
Cheap automated services often create low-quality listings on spammy directories that can actually harm your rankings. They typically use software to blast your details across hundreds of sites without checking for existing duplicates or ensuring accuracy. We submit manually to verified, high-quality directories. We check for existing listings first. We provide complete business information rather than just basic details. The result is cleaner, more authoritative citations that genuinely help your local visibility.
You certainly can, and we’re happy to advise on a DIY approach if that suits your situation better. However, doing it properly requires researching which directories matter, checking for existing listings, submitting complete and consistent information to each one, and monitoring for duplicates over time. For most small business owners, the time investment is better spent on their actual business. Our service handles the tedious work professionally while you focus on customers.
Your Google Business Profile is important but it’s just one piece of local SEO. Google uses citations across the wider web to verify your business details and assess your prominence. Businesses with consistent citations across multiple trusted directories typically rank better than those with just a Google listing. Citations also help you appear in other mapping services, voice search results, and directory searches where potential customers might find you.
No, they serve different purposes. A backlink is a clickable link from another website to yours, which passes authority and helps your overall search rankings. A citation is a mention of your business name, address, and phone number, which helps Google verify your business exists and supports your local search visibility.
Citations don’t need to include a link at all. An unlinked mention of your business details on a local news site or blog still counts as a citation and still helps your local SEO. That said, many directory listings do include a link to your website, so you get both benefits from a single listing.
Off-page optimisation refers to SEO activities that happen away from your website, building your site’s reputation and authority across the internet. It includes earning links from other websites, getting mentioned in industry publications, managing your online reviews, and building a recognisable brand presence.