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Digital PR
Digital PR earns your business mentions and links from online publications, news sites, and industry websites.
These media placements signal to search engines that your business is authoritative and trustworthy, helping improve your rankings.
We handle the media outreach and press release writing, building your online reputation while you focus on running your business.
Build your backlinks
Improve EEAT
Great for AI search visibility
What is Digital PR?
Digital PR focuses on getting your business mentioned and linked to from websites that search engines trust.
Unlike printed press coverage, every online mention can include a link back to your website. These links act as votes of confidence, telling Google that your site deserves to rank higher.
The work involves identifying newsworthy angles for your business, writing press releases that journalists actually want to cover, and building relationships with relevant publications.
When done well, digital PR earns you backlinks from authoritative sites and strengthens your E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness).
Who Benefits from Digital PR?
Digital PR works particularly well for small businesses competing against larger companies with bigger marketing budgets. When industry publications mention you and link to your website, you gain authority that levels the playing field in search results.
You might benefit from digital PR if your website struggles to rank despite having good content, you want to establish yourself as an expert in your industry, or you are launching something new and want media coverage.
Service businesses, consultants, and specialists often see strong results because they have genuine expertise to share.
Local businesses looking to build regional authority also benefit, as coverage in local and trade publications carries significant weight.
How We Deliver Digital PR
Our digital PR service runs as a monthly campaign, giving you varied media outreach and ongoing results rather than one-off efforts.
We can’t guarantee a certain amount of mentions, or that every journalist will include a link to your website. But from each monthly campaign you should receive good media coverage that helps to support your brand and online presence.
Strategy and Research
We start by understanding your business, expertise, and target audience. We identify the online publications and websites that matter most to your industry and location.
Media Outreach
Each month, we reach out to journalists, editors, and website owners with relevant story ideas featuring your business. We build relationships with media contacts over time, making future coverage more likely.
Press Release Writing
We write press releases designed to interest journalists, not just tick boxes. Every release focuses on genuine news angles, whether that is expert commentary on industry developments, unique points of view or noteworthy business achievements.
Our Approach
Successful digital PR requires finding angles that publications actually want to cover.
We look for genuine news hooks in your business or sector, from original insights you can share to expert commentary on industry trends.
We target publications that matter for your specific industry and location.
A link from a relevant trade publication often carries more weight than one from a general news site.
Quality and relevance matter more than volume.
We also ensure any press releases are properly optimised, with appropriate links and clear information that makes coverage straightforward for busy editors.
Results You Can Expect
Digital PR is a medium-term strategy rather than a quick win.
You will start to see initial media mentions within the first few weeks of consistent outreach. Building significant authority takes longer, usually 6-12 months of ongoing work.
What you can realistically expect includes mentions and links from relevant industry publications, improved authority signals supporting your broader SEO efforts, positioning as an expert source, and gradual improvements in how search engines (and AI) perceive your website.
We set honest expectations from the start. Small businesses won’t land national newspaper features overnight.
Instead, we focus on achievable wins: trade publications, local media, and specialist sites where your expertise genuinely fits.
Pricing and Next Steps
Our digital PR services start from £500 per month.
The exact cost depends on your industry, target publications, and the scope of outreach required. We do not include paid advertising or media spend.
Our focus is earning organic coverage through media relationships.
Book a free consultation to discuss your business and what you want to achieve.
We will assess your situation, explain what digital PR can realistically do for you, and outline how we would approach your campaign.
No obligation, no pressure.
Why Choose Respect Experts
We’ve been improving websites for 10+ years. Real hands on experience of keeping websites online and working properly.
We’re based in the UK and explain everything in plain English
No technical jargon unless you ask for it
We treat you like a business owner, not a technical expert
We’re transparent about what we do and don’t include
Our Digital PR service will gain you mentions and links in online publications
This exposure will help to strengthen your brand, your EEAT and your website
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Frequently Asked Questions
Our monthly digital PR service includes media outreach to relevant journalists and publications, press release writing, and relationship building with media contacts in your industry. Each month, we identify newsworthy angles for your business and pitch them to appropriate publications. You receive regular updates on outreach activity and any coverage secured. We do not include paid advertising, sponsored posts, or media buying.
Traditional PR focuses on brand awareness through newspapers, magazines, TV, and radio. Digital PR has the same goals but adds measurable SEO benefits. Every piece of online coverage can include a link back to your website. These backlinks tell search engines your site is trustworthy, which helps improve your rankings. You can also track digital coverage more easily, seeing exactly which publications mentioned you and whether visitors clicked through to your site.
It takes a while to research and plan these types of campaigns. But most small businesses start seeing initial media mentions within the first month of consistent outreach. Building significant authority takes longer, usually six to twelve months of ongoing work. Digital PR is a medium-term strategy rather than a quick win. Results depend on your industry, how newsworthy your angles are, and how competitive your sector is.
We target publications relevant to your specific industry and location. For most small businesses, this means trade publications, industry blogs, local media, and specialist websites. A link from a relevant trade publication often carries more SEO weight than one from a general news site with no connection to your field. During strategy development, we research which publications matter most for your business and focus our outreach there.
We write the press releases, but we will need your input on some aspects. We might ask for your thoughts on industry trends, details about new services, or your expert perspective on relevant news. This usually takes 15-30 minutes of your time each month. Having genuine quotes and insights from you makes the content more authentic and more likely to get published. We make this process as straightforward as possible.
Yes, digital PR directly supports your SEO efforts. When authoritative websites link to yours, Google sees this as a vote of confidence. These backlinks are one of the most important ranking factors. Digital PR also strengthens your E-E-A-T signals, showing search engines you have genuine expertise and authority in your field. However, digital PR works best alongside other SEO activities, not as a replacement for technical SEO and good website content.
Most digital PR agencies charge £5,000 or more per month for digital PR. We work exclusively with sole traders and small businesses, which means we structure our service and pricing differently. At £500 per month, you get consistent media outreach without the agency overhead costs. We recommend a minimum campaign term of three months.
Most small businesses have more newsworthy angles than they realise. You don’t need product launches or celebrity endorsements to get media coverage. Expert commentary on industry trends, original insights from your experience, local business news, and helpful advice for your target audience all create opportunities. Part of our job is finding these angles and presenting them in ways that interest journalists. We discuss potential angles during your free consultation.
Yes, local businesses often see excellent results from digital PR. Local newspapers, regional business publications, and community websites are often hungry for local business stories. Coverage in these publications builds local authority and helps with local search rankings. We can target media outlets in your specific region and find angles that appeal to local journalists. Many local publications are more accessible than national media, making them ideal for small business digital PR.