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AI Search Optimisation (GEO/AEO) Services
When someone asks ChatGPT or Google’s AI for business recommendations, does your company get mentioned?
More and more people now use AI search instead of scrolling through the traditional Google results.
If your business isn’t visible in these AI-generated answers, you’re losing enquiries to competitors who are.
We help UK small businesses adapt to AI search with practical optimisation that fits your budget and delivers results.
What Is AI Search Optimisation?
AI search optimisation helps your business appear when people use AI tools like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini to find information.
These tools work differently from traditional search engines. Instead of showing website lists, they provide direct answers by pulling information from across the web.
If your content isn’t structured correctly, AI tools skip past you and recommend your competitors instead.
Generative Engine Optimisation (GEO) gets your brand mentioned by AI tools like ChatGPT and Perplexity. When someone asks for advice, you want your business in the answer.
Answer Engine Optimisation (AEO) focuses on appearing in Google’s AI Overviews and featured snippets at the top of search results.
Both work together to increase your visibility across the ways people search now.
Why AI Search Matters for Your Business
AI-powered search platforms now handle a significant portion of online queries. More users are turning to ChatGPT and similar tools for recommendations instead of traditional search engines.
When potential customers ask “who can help me with [your service]”, you want your business mentioned in the answer.
If you’re not visible in AI-generated responses, you’re invisible to a growing market segment.
How AI Search Optimisation Works
Content Structure for AI
AI tools extract information from well-structured sections that each address a specific question. We restructure your content to match this format, making it easier for AI to understand and quote.
Citations and Quotability
AI platforms look for content they can cite confidently. We make your content quotable by adding clear topic sentences, breaking information into digestible chunks, and presenting facts AI tools can easily extract.
Expert Credentials and E-E-A-T
AI tools prioritise content from recognised experts. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. We enhance these signals by displaying your credentials, adding author information, and showcasing your business’s track record.
Schema Markup
Schema markup helps AI understand your content better. We implement FAQ schema, Article schema, LocalBusiness schema, and other types that make your information more accessible to AI systems.
Statistics and Data
AI platforms love data! We help you incorporate relevant numbers and measurable information that AI tools can reference when answering user queries.
What’s Included in Our AI Search Optimisation Service
AI Visibility Audit
We check where you currently stand across ChatGPT, Google AI Overviews, Perplexity, and other platforms to establish a baseline.
Content Restructuring
We review your website and restructure it for AI visibility. This includes breaking long text into focused sections, adding question-based headings, and creating FAQ sections.
Schema Markup Implementation
We add the technical code that helps AI understand your content, including FAQ, Article, and LocalBusiness schema.
E-E-A-T Enhancement
We strengthen signals that tell AI tools you’re an authority by displaying your credentials, adding author bios, and showcasing industry affiliations.
Citation Strategy Development
We create a plan to make your content more citation-worthy by identifying questions your customers ask and structuring answers AI tools can confidently quote.
Results You Can Expect
Most businesses start seeing their first AI citations within 6-8 weeks.
You might notice your business mentioned in ChatGPT responses, appearing in Google AI Overviews, or showing up in Perplexity answers.
Significant improvements usually become apparent within 3-6 months. By this point, expect measurable increases in AI platform mentions, more qualified traffic from AI search users, and stronger positioning compared to competitors.
The timeline depends on your industry’s competitiveness, your content’s current state, and how quickly AI platforms update their understanding.
Why Off-Page Citations Matter for AI Search
When ChatGPT, Perplexity, or Google’s AI decides which businesses to recommend, they look beyond your website.
They check whether your business gets mentioned on other trusted websites, in industry publications, on forums, and across the wider internet.
If your business only appears on your own website, AI tools have less reason to trust you as an authority.
Think of it like personal recommendations.
If you’re choosing a plumber, you trust your neighbour’s recommendation more than the plumber’s own advert.
AI works similarly.
When industry publications, trusted directories, news sites, and community discussions mention your business positively, AI platforms take notice.
What counts as off-page citations:
- Mentions in industry publications and trade websites
- Features in “best of” lists and roundup articles
- Expert quotes attributed to you in news articles
- Discussions on forums like Reddit where your business is recommended
- Directory listings with consistent business information
- Guest articles you’ve written for other websites
- Podcast appearances and interviews
- Reviews on third-party platforms
Why this matters for small businesses:
Many small businesses focus entirely on their own website and miss this bigger picture.
Your competitors who appear in industry articles, get quoted as experts, and have their business mentioned across multiple trusted sources will be recommended by AI tools more often than businesses that aren’t mentioned.
We can help you build this “citation footprint” by identifying opportunities for third-party mentions, ensuring your business information is consistent across the web, and developing strategies to increase your visibility beyond your own website.
This works alongside on-page optimisation to give AI tools multiple reasons to recommend your business.
Pricing and Packages
Price depends on your website size, content amount, industry competitiveness, and ongoing work needed. We provide a clear quote after reviewing your situation during the free consultation.
We offer a free initial consultation where we discuss your business, assess your current AI visibility, explain our recommendations, and answer your questions.
No obligation, no pressure.
One-Off Optimisation Project (£495-£2,500) includes AI visibility audit, restructuring of key pages, schema markup implementation, E-E-A-T enhancement, citation strategy document, and tracking setup. This works well if you have good content that needs optimising.
Monthly Ongoing Optimisation (£500-£2,500) includes all one-off elements plus monthly content reviews, continuous monitoring, regular reporting, new content optimisation, and strategy adjustments based on performance.
Why Choose Respect Experts
We’ve been helping website owners for 10+ years. Real hands on experience of keeping websites visible and working properly.
We’re based in the UK and explain everything in plain English
No technical jargon unless you ask for it
We treat you like a business owner, not a technical expert
We help UK small businesses appear in ChatGPT, Google Overviews & Perplexity
AI Search is growing on a monthly basis
We’re transparent about what we do and don’t include
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Frequently Asked Questions
No, but they work together. Traditional SEO helps you rank in search engine results pages. AI search optimisation ensures your business gets mentioned when people ask AI tools like ChatGPT or Google’s AI for recommendations. You need both because people now search in different ways. Some still use Google’s traditional search results, whilst others ask AI tools directly. We integrate AI optimisation with your existing SEO strategy rather than replacing it.
Most businesses see their first AI citations within 6-8 weeks of implementation. Significant improvements typically appear within 3-6 months. The timeline depends on your industry’s competitiveness, your current content quality, and how quickly AI platforms update their knowledge. AI search optimisation builds authority progressively rather than delivering overnight results. Starting earlier gives you a competitive advantage before the market becomes more crowded.
No. We focus on optimising your most important pages and content first. Often, restructuring key service pages, adding proper schema markup, and enhancing your expertise signals produces good results without touching your entire site. We prioritise changes that deliver the biggest impact. You don’t need a website rebuild or redesign. We work with what you have and improve it for AI visibility.
AI search optimisation actually strengthens your traditional SEO. The techniques we use (clearer content structure, better schema markup, enhanced E-E-A-T signals, improved answer formatting) help with both traditional search rankings and AI visibility. Many ranking factors overlap. You won’t lose your existing Google positions. In many cases, clients see improvements in both traditional rankings and AI citations because the optimisations benefit both.
That’s fine. We can work with limited content by making what you have more AI-friendly first. We’ll show you which types of content to create next for maximum AI visibility. Sometimes less content optimised properly performs better than lots of unstructured content. For small businesses with minimal websites, we focus on quality over quantity and help you build content strategically over time.
We optimise for the major platforms including ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini. Each platform sources information slightly differently, but the core optimisation principles work across all of them. You won’t appear on every platform for every query immediately, but optimisation increases your chances significantly.
Any business can benefit from improving their AI visibility. AI search optimisation works for tradespeople, professional services, retail businesses, consultants, healthcare providers, financial services, and more. If potential customers might ask AI tools for recommendations in your industry, you need to be visible. Small local businesses often have good opportunities because many haven’t optimised yet. We’ve successfully worked with businesses across various sectors.
We track several metrics including how often your business appears in AI-generated answers, which platforms are citing you, what queries trigger mentions of your business, and how your visibility compares to competitors. We also monitor traffic from AI-influenced searches and enquiries that mention finding you through AI tools.
Yes, particularly well. When people ask AI tools “who can help me with [service] near [location]”, you want your business mentioned. Local businesses benefit from Google AI Overviews that often include location-based recommendations. We implement LocalBusiness schema, optimise for location-based queries, and ensure AI tools understand your service areas. Local SEO and AI search optimisation complement each other effectively.
AI tools trust what others say about you more than what you say about yourself. When ChatGPT or Google’s AI decides which businesses to recommend, they check whether your business gets mentioned on trusted websites, industry publications, directories, and forums beyond your own site. Think of it like personal recommendations: you trust your neighbour’s suggestion more than a company’s own advert. We help build your “citation footprint” by identifying opportunities for third-party mentions and ensuring your business information appears consistently across the web.