Your website exists to bring in customers, not just sit online looking nice.
Professional SEO makes sure the right people find you when they search for your services.
Rank higher in online searches
Rolling monthly contract
UK based team
Long-term results without paid ads
On-Page SEO
Your website might have great content, but if it’s not technically optimised, Google can struggle to fully understand what your pages are about.
On-page SEO fixes the technical elements that help search engines rank your content properly.
At Respect Experts, we specialise in WordPress on-page SEO for UK small businesses.
We provide plain English reports, fix-it-yourself guides, and practical support from specialists with 10+ years of experience.
What Is On-Page SEO?
On-page SEO means optimising the technical elements on your web pages so search engines can understand and rank your content effectively.
This includes elements like page titles, meta descriptions, headings, URLs, images, and structured data.
When these elements are optimised properly, Google can accurately determine what your page is about and show it to people searching for your products or services.
Think of it like this: you might write excellent content about your plumbing services, but if your page title says “Home – Welcome” and your headings aren’t structured logically, Google doesn’t know what the page actually offers.
On-page SEO ensures every technical element on your pages works together to signal relevance to search engines.
On-page SEO is different from off-page SEO, which focuses on external factors like backlinks and online citations.
Both matter, but on-page elements are entirely under your control and form the foundation of your search visibility.
What’s Included in Our On-Page SEO Service
Our on-page SEO service covers all the technical elements that affect how search engines understand and rank your web pages:
Keyword Analysis
We identify the search terms your target customers actually use, including primary keywords and related phrases. We analyse search volume, competition levels, and commercial intent to find opportunities that match your business goals.
Competitor Analysis
We examine what’s ranking in your sector, identifying the on-page elements that help competitors appear above you. This shows us what Google expects to see for your target keywords and where gaps exist in your market.
Title Tags and Meta Descriptions
We write optimised title tags and meta descriptions that accurately describe your pages, include target keywords naturally, and encourage clicks from search results. Each page gets unique, compelling metadata that works for both search engines and potential customers.
Heading Structure
We create a logical hierarchy using H1, H2, and H3 tags that helps both users and search engines navigate your content. Proper heading structure improves readability and helps Google understand the relationship between topics on your pages.
URL Structure
We review and recommend improvements to your URL structure, ensuring URLs are readable, keyword-focused, and logically organised. Clean URLs help both search engines and users understand page content before clicking.
Image Optimisation and Alt Text
We optimise image file sizes for faster loading and write descriptive alt text that helps search engines understand your visual content. This improves accessibility for visually impaired users and provides additional ranking signals.
Schema Markup
We implement structured data that helps search engines display rich results like star ratings, FAQs, and business information directly in search results. Schema markup can significantly improve click-through rates.
Geographic Considerations
For businesses serving specific areas, we optimise pages for local search with location-specific elements, helping you appear in results when people search for services in your area.
Internal Linking Strategy
We create a strategic internal linking plan that helps search engines discover and understand the relationship between your pages whilst guiding visitors to relevant content.
Why Small Businesses Need On-Page SEO
Many small businesses invest time and money creating website content only to see competitors ranking above them.
This can be because on-page technical elements aren’t optimised properly. Without proper optimisation, search engines struggle to understand what your pages truly offer, meaning potential customers never find you.
Properly optimised pages attract more qualified traffic because they rank for the right search terms.
You’ll see better click-through rates when your titles and descriptions are compelling and accurate.
Most importantly, you gain visibility in the exact searches that bring customers who are ready to buy your products or services.
Our WordPress-Focused Approach
What makes Respect Experts different is our 10+ years of WordPress specialisation combined with our focus on UK small businesses.
We’re not a large agency with account managers and complicated processes. We’re WordPress specialists who understand the specific challenges small business owners face.
Plain English Reports – Our reports explain what needs fixing in straightforward language. No confusing acronyms, no technical jargon, no assumptions about your SEO knowledge. You’ll understand exactly what each recommendation means and why it matters for your business.
Ongoing Support – Questions after implementing changes? Need help with a specific technical issue? We’re available to support you even after the initial work is complete. Small businesses don’t need an expensive retainer for occasional questions.
UK Small Business Specialists – We work exclusively with sole traders and small businesses in the UK. We understand your budget constraints, time limitations, and the practical realities of running a small business whilst trying to improve your online presence.
What’s NOT Included
Here’s what our on-page SEO service doesn’t include: we don’t write content for your pages. On-page SEO optimises the technical elements around content, but creating the actual written content is a separate service. If you need content writing, we can recommend experienced partners, or you can write content yourself and we’ll optimise the technical elements around it.
How Our On-Page SEO Service Works
We’ve designed a straightforward process that respects your time and provides clear, actionable results:
1. Free Consultation – Book a no-obligation consultation where we’ll discuss your business, target customers, and current website performance. We’ll give you honest advice about whether on-page SEO is your priority right now or if other issues need addressing first.
2. Technical Audit – We conduct a comprehensive audit of your website’s on-page elements using professional tools. This identifies what’s working, what’s missing, and what’s actively hurting your search visibility.
3. Competitor Analysis – We analyse the on-page elements used by websites ranking above you, identifying what Google expects to see for your target keywords and where opportunities exist.
4. Implementation Recommendations – You receive a prioritised list of recommended changes with clear explanations of why each matters. We categorise recommendations by impact and difficulty, so you know what to tackle first.
5. Optional Implementation Support – If you’d like us to implement the recommendations then we can provide this service at an additional cost. This option suits busy business owners who value their time.
All work is delivered remotely, serving small businesses across the UK. No travel costs, no geographical limitations, just expert WordPress on-page SEO support wherever your business operates.
Pricing and Packages
Price depends on your website size, content amount, industry competitiveness, and ongoing work needed. We provide a clear quote after reviewing your situation during the free consultation.
We offer a free initial consultation where we discuss your business, assess your current SEO situation, explain our recommendations, and answer your questions.
No obligation, no pressure.
Initial Consultation: Free
An initial chat to discuss your business and website.
On-Page SEO Audit: From £495
We undertake an extensive audit to find out what is working and what is not, you will receive a report along with recommendations.
Ongoing Work: From £500pm
If you would like us to implement the recommendations then this will be scheduled over a number of months, depending on the work involved.
Why Choose Respect Experts
We’ve been fixing WordPress sites for 10+ years. Real hands on experience of keeping websites online and working properly.
We’re based in the UK and explain everything in plain English
No technical jargon unless you ask for it
We treat you like a business owner, not a technical expert
We catch issues early and fix them before they affect your site
We’re transparent about what we do and don’t include
Every option starts with a free consultation where we’ll assess your site, discuss your goals, and recommend the most suitable approach.
We’ll never pressure you into services you don’t need.
Get Protected with WordPress Maintenance
WordPress updates and error fixes are included in our £99 per month maintenance service. This flat fee covers monthly updates, daily monitoring, routine backups and error fixes when they occur.
Sign up for WordPress maintenance today and get your site covered. Your site will be properly maintained, regularly backed up, constantly monitored and quickly repaired if problems occur.
Book a FREE consultation
Ready to Get Started?
Book a free consultation to discuss your requirements.
Frequently Asked Questions
On-page SEO covers everything you can control on your own website pages, including titles, headings, content structure, URLs, images, and schema markup. These elements help search engines understand what your pages offer. Off-page SEO involves external factors you can’t directly control, like backlinks from other websites, online citations, and social media mentions. Both matter for rankings, but on-page elements form the foundation. You need properly optimised pages before off-page efforts deliver their full value. Think of on-page SEO as making sure your shop window is clean and well-arranged before you start advertising its location.
Many on-page optimisations are straightforward once you understand what to do. Writing better page titles, structuring headings properly, and adding alt text to images are tasks most business owners can handle themselves with proper guidance. However, technical elements like schema markup, comprehensive site audits, and strategic keyword analysis benefit from expert knowledge. The free consultation helps you understand which tasks you’re comfortable handling yourself.
Results depend on your current situation and competition levels. Some improvements, like better click-through rates from updated titles and meta descriptions, can appear within days once Google recrawls your pages. Ranking improvements typically take longer, usually 4-12 weeks, as search engines reassess your pages against competitors. Highly competitive keywords may take several months. Remember that on-page SEO is one ranking factor among many. If your site has technical issues, slow loading speeds, or no backlinks, on-page optimisation alone won’t solve everything.
On-page SEO significantly improves your chances of ranking well, but no honest SEO specialist can guarantee number one rankings. Google considers hundreds of ranking factors including on-page elements, backlinks, site speed, mobile optimisation, domain authority, and user behaviour signals. Strong on-page SEO ensures Google understands your pages properly, but your ultimate position depends on how your site compares to competitors across all these factors. What we can promise is that properly optimised pages will rank better than unoptimised ones, attract more relevant traffic, and provide better user experiences. These improvements deliver value regardless of whether you achieve the top position.
We don’t write page content. Our on-page SEO service optimises technical elements like titles, headings, URLs, schema, and image alt text around your existing content. This transparency is important because many businesses assume SEO services include content creation. If you need content written, we can recommend experienced copywriters who work with small businesses, or you can write content yourself following our keyword recommendations. Once content exists, we’ll optimise all the technical elements to maximise its search visibility. This separation lets you control costs and choose whether to invest in content creation separately.
A comprehensive audit examines title tags, meta descriptions, heading structure, URL format, image optimisation, internal linking, schema markup, mobile responsiveness, and page speed factors. We analyse keyword usage across pages, identify duplicate or missing metadata, check for proper heading hierarchy, and assess technical elements that affect crawlability. You’ll receive a detailed report explaining current issues, their impact on visibility, and prioritised recommendations for improvements. The audit includes competitor analysis showing what ranking sites do differently.
Schema markup is code added to your pages that helps search engines understand specific information types like business details, product prices, reviews, FAQs, events, or recipes. When implemented correctly, schema can generate “rich results” in Google, showing extra information like star ratings, pricing, or availability directly in search results. These enhanced listings typically achieve higher click-through rates. Whilst schema isn’t essential for ranking, it provides competitive advantages when your listings stand out visually from competitors. Common schema types for small businesses include LocalBusiness (showing address and hours), FAQ (displaying questions in results), and Product (showing prices and availability).
Many small businesses attempt SEO without understanding what needs doing or implement changes incorrectly. Common issues include targeting overly competitive keywords, optimising for the wrong search intent, neglecting technical elements, or making superficial changes without addressing fundamental problems. Our audit identifies why previous efforts didn’t work. Perhaps your titles target high-competition terms when long-tail keywords would deliver better results. Maybe heading structure is illogical, or schema is implemented incorrectly. We’ve helped numerous businesses recover from unsuccessful SEO attempts by diagnosing actual problems and implementing evidence-based solutions.